Vaada – Is an NGO registered as an independent society, headquartered at Hyderabad and is founded by Suresh Raju, a young and energetic entrepreneur and Executive Director of PNR Group. An MBA from UK, London, he is passionate about people and their safety on roads. Suresh says, "There are more number of people who die due to road accidents than those who die due to terrorism, natural calamities or due to health hazards." Vaada strongly holds that just as the government adopts stringent methods to curb social evils and natural calamities, one should focus and try to eliminate all possible reasons to stop all traffic injuries or deaths
Vaada takes up the task of putting up barricades
Vaada proposes to put up barricades in important roads, to instil responsibility among the citizens to stick to their lane. “A number of accidents are caused due to erratic lane diversion. The tendency of the people is to move where there is place on the road instead of sticking to their lane. While the people blame the infrastructure, police officials and make other excuses not to follow the traffic rules, we thought at Vaada we can take the first step towards instilling discipline among commuters, is to put up the cones for lane discipline,” says Suresh Raju, founder of Vaada – an NGO which works towards traffic-safety.
Vaada hires traffic wardens
Vaada hires traffic wardens on the road opposite to NIMS Hospital in Hyderabad. The Vaada team has chosen to make this stretch of road a model road, helping pedestrians cross the roads. Mr. Subbarao, Additional commissioner for GHMC, Traffic says, “A lot of patients walk in and out of the hospital everyday and find it difficult to cross the roads. My wife herself faces problems here, she needs to cross the road to go to work and finds it difficult. We thought it is a good idea for Vaada to make a beginning here to help the citizens on this road. If this activity proves successful, we can emulate this in other places as well.”
Suresh Raju has hired and trained the traffic wardens to help the citizens. He says, “We have trained the wardens to be people-friendly and have used the space on the road to communicate to the citizens about the traffic rules and pedestrian crossing. We hope it will make a difference in the lives of the citizens who struggle to cross the roads here.”
The traffic wardens will assist traffic police in instilling discipline on roads while peacefully but firmly insisting that the commuter take the oath (Vaada) to drive rightly. Vaada believes that correcting simple things like erratic honking, braking for pedestrians, following signals etc., can bring about a sea change in road safety.
Vaada approaches corporates
Vaada initiates traffic- sense among corporate companies. Vaada seeks alliance and co operation from corporate companies to make their personnel, traffic-savvy. “Unfortunately, we tend to get our driver’s licence more easily than we can buy a bottle of water. People are ignorant of a lot of rules and they are let loose on roads without proper guidance.” Adds Suresh Raju. Vaada seeks to make every company responsible for the safety of their employees and ensuring that every one of them knows the rules of the road. Contact us to know how we can help you with a communication strategy to help you educate your employees.